This week I chose the topic of product placement. It is
crazy to think that just because an item is in a movie or tv show (with the
logo facing out of course) that’ll make a person want to buy that product. It
is similar with grocery stores that the “end caps” are the most coveted spots
in the grocery store, second to that are the eye level shelf. There is always a
scene in a movie or show that the character pulls up in their car right to the
camera so you can have a big screen full of their car’s emblem. Product
placement is everywhere! It can be their soda can with a Pepsi or Coke label or
a laptop with a glowing white apple facing the camera. In all of those cases product
placement was thoroughly thought out so that the company could have their logo
and name get out into the public.
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