Being the US Surgeon General, Dr. Novello decided to focus
on AIDS, violence, alcohol, and tobacco use. Her goal was to reduce these
health issues in our nation and especially in the younger population of
teenagers and children. Dr. Novello had experienced the stages of cause and effect
inductive reasoning and those stages brought her to place where she felt needed
to focus her work. She was concerned with the Joe Camel ads for Camel
cigarettes that she had encountered. This was in her mind, the cause for the
issue. The effect was that a younger population was now starting to smoke. The
ads now were the cause that was persuading younger people to start smoking
because they included a “cool” Joe Camel figurehead in their advertisements. Having
a identifying the cause is the first step to fixing this problem. Since Dr.
Novello had pin pointed a possible cause as the ads, for the increase of young
smokers, there was now a starting point in trying to fix the issue.
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